Webshop 24/24 7/7. Paris shop mar-sam 12h-19h.

The designer and her inspirations.

 Oh, that's me!

Oh, that's me! This was shot during a photo shoot and we were hard working to do our very best with our photographer. Always enjoying as much as I can, this chance I have to du this fulfilling job.

photo : Annabelle Tiaffay 

Hoyningen-Huene's photos

Hoyningen-Huene photos. Viveka is inspired by classics, the styles that stay and that goes in generations. People come, people go, style remains.

History of street fashion

Street fashion. These are girls in the 50's, an era full of vitamine when girls started to take the liberty of boys once again for a new push in confortable high quality brands. Climb the tree, girls!

Göta Trägårdh, Beckmans college of design, inspiration, alumni 1984

 Göta Trädgård, my teacher at Anders Beckmans College of design. I was alumni 1984. We were her very last students after her long and rich life in Swedish Design from the 1930's and on. A hero for the whole bunch of us.

Betty Cuthbert 1956 Melbourne Olympics

Betty Cuthbert 1956 Melbourne Olympics. How one can be stylish in sports and in a way she was ahead of her time, Betty. Today this is normal. What a heroess.

Sean Young as "Rachel" in Blade Runner, the original.

Sean Young as "Rachel" in the original Blade Runner movie. The beauty of the being, what is a human, a body, a soul or a thing, an android. Feeling is human.